Think before you pink

Pink Promotions Everywhere

Breast cancer is the poster child of corporate cause-marketing campaigns, as companies try to boost their image and their profits by connecting themselves to a good cause.

Breast Cancer Action urges you to ask some critical questions before opening your wallet for pink-ribbon campaigns:

* How much money from your purchase actually goes to the cause?
* What is the maximum amount that will be donated?
* How much money was spent marketing the product?
* How are the funds being raised?
* To what breast cancer organization does the money go, and what types of programs does it support?
* What is the company doing to assure that its products are not contributing to the breast cancer epidemic?

In other words, Think Before You Pink. If shopping could cure breast cancer it would be cured by now. The breast cancer movement needs action from people like you to create real change, the kind that will create a better future for women with, and at risk for, breast cancer.

From www.thinkbeforeyoupink.org

Perth family taken to court for refusing Chemo

Perth family taken to court to force 10 year old daughter to have chemotherapy

A father has been warned by a Perth hospital that if his daughter did not show up for chemotherapy, legal action against the family would commence. Tamar, 10, has had liver and stomach cancer for several months. The family had refused chemotherapy in the belief the natural therapy being used was more effective. The father, an anaesthetic technician at St John of God Hospital in Murdoch, told the court the natural therapy was working and that it would continue in El Salvador, where his wife was from. Chief Justice Martin refused to grant the order to the lawyers, clearing the way for the parents to treat their daughter as they choose.

http://au.news.yahoo.com/thewest/a/-/wa/5910714/why-my-daughter-doesnt-need-chemotherapy/

What do you think? Should we have the right to decide our own course of action and that of our family?

Reduce your risk of breast cancer now

The latest review from the World Cancer Research Fund (WCRF), links breast cancer to excessive alcohol intake, lack of exercise and being overweight. Breastfeeding babies also emerges from the study as an important means of reducing the chance of developing breast cancer.

Making small changes to our diet, exercise habits and lifestyle can have a major impact on reducing our risk of all disease.

Monitoring breast health safely is also another option to reduce our risk by picking up early pathology before there are symptoms.

At last! Sensible research that indicates we can take control of our own health.