Think before you pink

Pink Promotions Everywhere

Breast cancer is the poster child of corporate cause-marketing campaigns, as companies try to boost their image and their profits by connecting themselves to a good cause.

Breast Cancer Action urges you to ask some critical questions before opening your wallet for pink-ribbon campaigns:

* How much money from your purchase actually goes to the cause?
* What is the maximum amount that will be donated?
* How much money was spent marketing the product?
* How are the funds being raised?
* To what breast cancer organization does the money go, and what types of programs does it support?
* What is the company doing to assure that its products are not contributing to the breast cancer epidemic?

In other words, Think Before You Pink. If shopping could cure breast cancer it would be cured by now. The breast cancer movement needs action from people like you to create real change, the kind that will create a better future for women with, and at risk for, breast cancer.

From www.thinkbeforeyoupink.org